Her first collection, Hidden Feelings, features bespoke and ready-to-wear pieces that celebrate the erogenous world and questions perception Her pieces exist between the seen and the unseen, the private and the public, the real and the imagined.


Please,  get in touch if you have exciting ideas or if you want a piece made especially for you directly on your body. 

Joanne Guiraud is a London-based jewellery label which explores feelings, intimacy and sensuality through new ways of wearing jewellery. Interested in the notion of pleasure and pain, Joanne explores the erogenous world, looking for the right balance between power and fragility. She brings attention to the sensation of jewellery on the skin, believing touch has the power to change the way we feel. Her pieces, tailored directly on the body following its curves and shapes, are handcrafted in the UK in high-quality Rhodium Plated Sterling Silver and 18ct Yellow Gold Vermeil.

2019       Shortlisted, ITS - International Talent Support, Trieste, Italy

2019       Shortlisted, Swiss Design Awards, Basel, Switzerland

2018       Best design & craftsmanship, Theo Fennell, London, UK

©2019 Joanne Guiraud & Tiffany Spazzafumo